fran pascual

art director

we are what we cook

eficacia, construcción de marca, silver
eficacia, mejor campaña de producto, silver

cooking not only teaches us about eating well and healthy, but magically unravels the most important values in life.
we learn that justice is about breaking up equally a “tortilla de patatas”.
friendship means giving up the last “croqueta” left on the plate.
love sometimes is just about keeping the ugliest fried egg for ourselves.
cooking teaches us about life.