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fran pascual

art director

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nike+,
sports beyond sports

d&ad new blood,
yellow pencil
girls don't consider a career in sports when deciding their future. but Nike believes that even if they don’t want to become athletes, there is always a place in sports for girls.
‘sports beyond sports’ wants to empower girls to break the gender gap in sport-related jobs, like sport journalism, physical therapy or sneakers design.