—
porsche,
wunderbar
wunderbar
driving a car is an experience that can be defined in million ways. but there’s just one feeling you have when driving a Porsche: wunderbar! (wonderful!).
‘wunderbar’ is the new brand positioning for the global communication of the sports-cars category that will be launched in early 2023.
*this is a demo, the final video will be launched worldwide in early 2023.
there’s a funny story behind this campaign: the morning before having the final round of ideas, I had a German class where I learnt lots of German expressions such as ‘wunderbar’, what means ‘something that causes wonder’. at that moment, something came up to my mind: isn’t it wonder what we feel when driving a Porsche?
from that moment, everybody at the office talked about how odd was that the only non-German speaking creative named the worldwide brand positioning for one of the most well-known German brands.
from that moment, everybody at the office talked about how odd was that the only non-German speaking creative named the worldwide brand positioning for one of the most well-known German brands.